This article is quite frustrating in a few ways because I feel like it misses the point on both sides of the fence:
Google’s ethos was clearly to throw a bunch of teams at the problem and see what sticks. From a planning perspective it might seem sensible but for the user it’s deeply confusing: they just want to know from Google which one app is blessed and will be supported for the long haul so they can get on with their day.
Apple OTOH absolutely nailed this. Messages is there, it’s always been there. Sure the i was removed from the word but it was still the same app. Simple, direct, everyone on the same protocol without any confusion.
In terms of the complaints about things like tapbacks - The last thing I want is more than a single row of reactions. The point is for them to be simple and universally understood instantly.
Google’s ethos was clearly to throw a bunch of teams at the problem and see what sticks. From a planning perspective it might seem sensible but for the user it’s deeply confusing: they just want to know from Google which one app is blessed and will be supported for the long haul so they can get on with their day.
Apple OTOH absolutely nailed this. Messages is there, it’s always been there. Sure the i was removed from the word but it was still the same app. Simple, direct, everyone on the same protocol without any confusion.
In terms of the complaints about things like tapbacks - The last thing I want is more than a single row of reactions. The point is for them to be simple and universally understood instantly.