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macs make up 10% of apples quarterly revenue[1], with iphone being pretty much always at least 50%.

with something that makes up a practically annual or semi-annual purchase (iphone) vs mac (maybe every 4-5 years?) i think the social value plays a massive role, and the actual product simply has to have plausible deniability of being "good enough to justify the price."

frankly, iphones being $1k+ is part of their social perceived value.

nobody is saying iphones are bad. but apple throws its weight around in bad-faith ways. and they get justified by the apple bloggers. the "walled garden" is part of the prestige.

[1]https://www.statista.com/statistics/382260/segments-share-re...



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