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Apple has >1billion active units worldwide, or one for every three and a half people on the internet. While the USA market is highly profitable their operational scope is much larger.


Units is not the same as actual people. I have a work phone and a personal phone both of which would be considered active Apple units.


I've a work iphone, work macbook, work ipad, personal iphone, personal macbook, personal ipad, apple watch. I am 7 "active units" but 1 person.


You’re a living example of the profits to be made when your focus is delighting the customer


"s/light/ceiv/"?

/s




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