the page is labelled "European Alternatives" not "EU Alternatives"

But its logo has the 12 gold stars of the EU flag over a blue cloud.

And it has the EU TLD.

that flag was the Flag of the Council of Europe before it was ever associated with the EU

(similar to the same way the EU has attempted to commandeer the term "Europe" to mean itself)

There is free movement between EU and Switzerland

if u want to travel sure, if u want to work u need a permit. So not a freedom of movement in the full EU way

It's almost exactly the full EU freedom of movement. In theory Swiss have to provide priority to Swiss nationals but otherwise there are no restrictions.

https://en.m.wikipedia.org/wiki/Freedom_of_movement_for_work...