> Edit: With that said, I'm not convinced this is the kind of the king that would actually hurt MS's reputation outside of geek circles.
I kind of disagree with this, if enough geeks denounce it, this spreads like a wild fire. Geeks have the (un)fortunate role of recommending everything from a router to PC to TV to their friends and family and if disgruntled enough, they might steer them away from things they dislike, it is just human nature (and justifiably so too).
If one non-techie thing I have learned at Microsoft very early on, is it the fact that never underestimate the _minority_ geek population who can have a disproportionately large impact on general populous with their opinions!