I can't answer him, but there is a peace of mind not having ads talk (is not the right word) to you, even absent everything else. As in I can actually set my attention to something and finish a coherent whole without having to give any attention to ads.

I didn't realize this until I installed Sponsorblock which got rid of the last ads I was seeing there. Suddenly I could focus on whatever they were creating and the video was talking about without having my attention diverted to something else.

Maybe that is just me, but that is why I now mind ads.