Yeah, but they've got their tentacles into a lot of complicated sticky markets.

For example, they've done all the work to get that same software certified healthcare grade and convinced lots of hospitals to adopt it for their doctors. They can sell that for a lot more than they sell the essentially same software to you.

If you go to a corporate website and see an "Industries" section with Healthcare, Telecommunications, Finance, Government, and more you know they're good at this sort of rent-seeking.