> This requirement for discoverability, marketability and virality also changes the media significantly. YouTube is rife with ten minute videos, clickbait titles and overenthusiastic yelling. This is entirely on the platforms, their bid for retention to keep people watching one more video and how discovery and recommendations work.

Isn't that a sad loss ? so many people trying to get a hold of a vapor cake to grab attention.

Makes working at a plant like a step up ..