Considering the shift to AMD from Intel that has happened over the last couple years it will be interesting to see if we'll see AMD as more of a priority target in the future. AMD has certainly been leading in sales in most demographics for the last year or two, and there's little sign of Intel closing that gap. AMD has even made some moves recently that indicate some desire to chase Intel out of the lead in the few niches they still control, like the x86 low power/cost device market that has been dominated by atom/celeron.