Because Apple would be selling to themselves. There is no markup, and the chips could be sold into consumer machines as well. This would allow scaled costs because production can be both for data centers and consumer products simultaneously.
X86 not only suffers from poor performance / power / thermal each chip sold has to return for Intel or AMD too.
The facilities that run these machines must be bigger, provide more power and work harder to keep cool while resulting in less actual compute.
It’s hard to compete on price when the architecture is unexpectedly antiquated and vertical integration through chip design either doesn’t exist or is pales in comparison.
X86 not only suffers from poor performance / power / thermal each chip sold has to return for Intel or AMD too.
The facilities that run these machines must be bigger, provide more power and work harder to keep cool while resulting in less actual compute.
It’s hard to compete on price when the architecture is unexpectedly antiquated and vertical integration through chip design either doesn’t exist or is pales in comparison.