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At least in the US market (I don't have experience in other markets), Apple is definitely not the cheaper laptop company. The average laptop sold in 2019 sold for ~$700.[0] The cheapest laptop Apple currently sells is $1,000. Apple only sells high-end luxury laptops. Most laptops sold are cheaper than even the cheapest Mac.

When you compare similarly spec'd machines from other manufacturers then yeah they're usually in the same ballpark numbers. I don't know I'd say Apple is always more expensive or always cheaper when looking at only the high-end price range.

[0] https://www.digitaltrends.com/computing/dont-be-so-cheap-fiv...



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