Customer orders pizza from SmallCorp through BigCorp.
BigCorp pizza arrives late, with wrong order because BigCorp transcribed it wrong, or because BigCorp's courier failed to double check all the items.
Customer gets incorrect and incomplete order from BigCorp.
Customer calls BigCorp to complain.
BigCorp tells customer to contact SmallCorp if they have an issue.
So now SmallCorp has an issue where even though they correctly fulfilled the order sent to them by BigCorp, the customer (who they have no record of) is unsatisfied.
I've experienced this personally from both of the "red letter" food delivery apps.
Just as bad is when they screw up and add "pick up" as an option for a company who never agreed to take pick up orders. Last week I ordered meals for my family, arrived at the place, they had no record of me placing the order because they did not do business with BigCorp.
BigCorp pizza arrives late, with wrong order because BigCorp transcribed it wrong, or because BigCorp's courier failed to double check all the items.
Customer gets incorrect and incomplete order from BigCorp.
Customer calls BigCorp to complain.
BigCorp tells customer to contact SmallCorp if they have an issue.
So now SmallCorp has an issue where even though they correctly fulfilled the order sent to them by BigCorp, the customer (who they have no record of) is unsatisfied.
I've experienced this personally from both of the "red letter" food delivery apps.
Just as bad is when they screw up and add "pick up" as an option for a company who never agreed to take pick up orders. Last week I ordered meals for my family, arrived at the place, they had no record of me placing the order because they did not do business with BigCorp.