It's worse when you have no idea if you're even _interested_ in the video you're going to sit through two unskippable ads to watch. It degrades the experience considerably.
I used to use the YouTube app on my firestick to stream music while working around the house. One of my favorite bands - who I personally know and who don't put any ads on their videos - releases entire albums in a single 30-40 minute long video.
YouTube now throws 4-6 ads in the middle of the videos, often right in the middle of the songs.
