I understand this post is about keeping a mailing list "warm", but I think if I was getting an email every month just saying "we're still alive" then it would get old very quickly. I'd probably unsubscribe within two or three emails. How many such emails would be too many?
Sure, I've opted in to the mailing list and as such it's unreasonable to expect no emails whatsoever. But if I gave a startup my email address on the understanding that they'd shoot me a message when they've got something to show me, does that really mean I'm interested in a monthly internal bulletin about hiring and progress?
I just think there's a fine line between "keeping interested people informed" and plain spamming.
I think the whole point is that if you need to send more than 2 or 3 e-mails, you launched your holding page too early and should reconsider even having it up.
Sure, I've opted in to the mailing list and as such it's unreasonable to expect no emails whatsoever. But if I gave a startup my email address on the understanding that they'd shoot me a message when they've got something to show me, does that really mean I'm interested in a monthly internal bulletin about hiring and progress?
I just think there's a fine line between "keeping interested people informed" and plain spamming.