That's why the most reliable way to instil this lesson is to instil it into our tools. Automate as much testing as possible, so that bypassing the tests becomes more work than running them.
I disagree, it's in part a people problem - more draconian test suites just make developers more inclined to cheat and they tend to write tests which are not valid or just get the tool passing...
It's more important to visually model and test than to enforce some arbitrary set of rules that don't apply universally - then you have at least the visual impetus of 'this is wrong' or 'I need to test this right'.
A lot of time is spent visually testing UIs and yet these same people struggle with testing the code that matters...
