There are millions of app developers and you are saying that most of them are doing customer acquisition external to the App Store ?
Because I just did various searches for note taking and productivity apps on my phone and no one is buying ads. From my experience only the larger app developers invest in their own customer acquisition whilst the rest all rely on app discovery.
> There are millions of app developers and you are saying that most of them are doing customer acquisition external to the App Store ?
They can't do customer aquisition external to the App store because Apple prevents them from doing so.
Thats the very problem. Apple won't allow other app stores to compete, and you can't just download an app from someone's website, and install it.
Apple prevents you from doing so. They don't even offer some hidden setting which says "Allow 3rd party apps, warning, warning, warning, this could make your device less secure".
There are millions of app developers and you are saying that most of them are doing customer acquisition external to the App Store ?
Because I just did various searches for note taking and productivity apps on my phone and no one is buying ads. From my experience only the larger app developers invest in their own customer acquisition whilst the rest all rely on app discovery.