Many, many years ago, I was the foreman on a murder trial in our little town. In the jury selection process, the public defender -- a good, respected, local attorney -- asked the first candidate pool if they had read about the murder in the local paper. Almost everyone had. Then he asked if any of them had ever had a story written about them, or, say, their business, in this local paper. Three or four people raised their hand. Then he simply asked, "Did they get it right?" Everyone shook their head. Everyone laughed, and he moved on. Point made. That was my eye-opener.