I was just talking to a friend yesterday about "domain hacks" (where you spell some word using the TLD) in the context of country-code TLDs. Those raise some interesting issues for political reasons [1, 2].

For the newer TLDs like .soy, .pizza, .restaurant, etc. I really can't imagine that these would be adopted quickly. Even to me, these are barely recognized as URLs at all. And the possibility for domain name confusion really skyrockets, as demonstrated by the submission.

[1] https://priceonomics.com/the-rise-and-fall-of-ly/ [2] https://www.thewebmaster.com/hosting/2016/feb/27/io-tld-top-...