I don't believe AJ believes anything he says. That was clear in his divorce trial where he said his insane statements (being used against him in the trial) were not real.
Him and a bunch of others on radio and TV use these extreme views to get filthy rich. It is truly digusting.
I actually do think he 100% believes everything he says. If you read the transcript from the trial, it was just his lawyer trying to list that as one of many defenses. "It's just entertainment, it's not real", basically. Just a lawyer doing what they have to do for the sake of their client; kind of like how there were all those articles about Elon Musk saying some crazy thing in his defamation trial, when it was just his lawyers using a standard defense. He's never himself said what he's saying isn't real or isn't what he truly believes.
If you listen to Jones speak for hours (which may or may not be recommended, depending on what you're looking for), I think that sort of thing is hard to fake. The sad thing is probably millions of people organically believe the sorts of things he believes, including people who don't watch him. They read the same sources, they're part of the same circles, they have a rigid preconceived world view that's very different from everyone else's.
Him and a bunch of others on radio and TV use these extreme views to get filthy rich. It is truly digusting.