> explained it, built features to expose the battery health, cut battery replacement costs down to zero-margin levels
That's steps to attempt to regain customer trust, having broken it with the previous decision
> have now agreed to pay a settlement on top of that
That's a penalty for the informal admission of guilt
A wrong was committed, and steps have been taken to try and right that wrong.
In the interim, a number of people saw their phone experience degrade, and didn't know it was down to their battery health. A number of those people bought new iPhones, in some cases at 10x the price of a replacement battery. In some of those cases, those customers, had they known about the issue, would have purchased a new battery instead of a new phone.
I wasn't personally one of those people, as Apple hasn't released a phone that fits my needs since the iPhone SE. My family members are definitely those people, having purchased iPhone 7s when their 6/6s performance degraded, unbeknown to them that it was due to battery health, and could have been resolved with a replacement battery instead of a replacement phone.
This is a company that screwed up, and is now attempting to regain customer trust. This isn't a 'hater' situation. This shouldn't be a 'fanboy' situation. Trust is difficult to rebuild after it has been broken. This is normal human behaviour.
An apology doesn't mean you took an action with bad intent; it indicates you recognize that some people were unhappy with the results of your action and that you care about those people.
That's an informal admission of guilt
> explained it, built features to expose the battery health, cut battery replacement costs down to zero-margin levels
That's steps to attempt to regain customer trust, having broken it with the previous decision
> have now agreed to pay a settlement on top of that
That's a penalty for the informal admission of guilt
A wrong was committed, and steps have been taken to try and right that wrong.
In the interim, a number of people saw their phone experience degrade, and didn't know it was down to their battery health. A number of those people bought new iPhones, in some cases at 10x the price of a replacement battery. In some of those cases, those customers, had they known about the issue, would have purchased a new battery instead of a new phone.
I wasn't personally one of those people, as Apple hasn't released a phone that fits my needs since the iPhone SE. My family members are definitely those people, having purchased iPhone 7s when their 6/6s performance degraded, unbeknown to them that it was due to battery health, and could have been resolved with a replacement battery instead of a replacement phone.
This is a company that screwed up, and is now attempting to regain customer trust. This isn't a 'hater' situation. This shouldn't be a 'fanboy' situation. Trust is difficult to rebuild after it has been broken. This is normal human behaviour.