What he might be getting at, that others have certainly discussed, is that things like "crash only software!" are not winning marketing slogans when trying to sell a piece of technology to higher-ups in your company.
It reminds me of how people love, for marketing purposes, to have technology, say in vehicles, that is "adaptive". In software in general, but particularly in cars, there is nothing I hate more. Because "adaptive" makes people think of a partner that anticipates your needs, but it can't do that, not being intelligent so adaptive ends up being the opposite of responsive.
