It used to cost a heck of a lot of money to host a website. At one point I was responsible for sendmail.org, which was a pretty popular site for the time (2000/2001). Especially when we had a new release and got "slashdotted".
To build a site that could stand up to that kind of traffic, we had to pay Dell $10,000 for a beefy enough box, and then host that 5U monster in a cabinet in a datacenter. That kind of datacenter space cost about $500/mo.
So accounting for inflation, that was about $700/mo for the datacenter space (assuming I had use of the remaining 37U that I was paying for), as well as an initial investment in hardware of about $15,000 in today's dollars.
This was a static website.
To run that same site today to handle an equivalent burst of traffic, I could run it on AWS for about $15/mo and have much better reliability, or on a $5/mo VPS and have the same reliability as I had in 2001.
All with no upfront investment nor the need to rent a bunch of cabinet space I may or may not use.
these days, the hosting costs of an "internet of yore" site is literally only a couple bucks a month on a vhost provider. In the good old days it was really expensive.
It's literally free to host mostly static sites these days. Just put free Cloudflare in front of free App Engine or other free host. Unlimited traffic, $0.