It seems that you are redefining the word "trust" here. I would agree that transparency in a VPN is very important, but surely you have to realize that any time a consumer such as myself is utilizing the services of any third party company, whether it's a traditional software provider, a commercial VPN, a SaaS vendor, etc., etc., there is a trust dynamic taking place. No matter how transparent PIA is about their no logging policy, for example, I have to trust that the PIA team is holding firm to that policy. Yes, that policy has been tested in the courtroom; but all that does is tell me that as of 2018 or whenever you were served you didn't log; it doesn't tell me anything about whether you logged my traffic last month. For that, I need to trust you, based on a multiplicity of factors, that you didn't. Prior court cases form part of that trust, and your outspoken no-logging policy, but your corporate structure is also factors in to whether I trust PIA.
It is also worth meditating on the fact that, unlike this very boring (from a legal and political perspective) user, undoubtedly there is a segment of your user base who are dissidents and journalists, for whom the privacy of their online activities truly is a matter of life and death.
Trust is like respect; it should be earned, not given freely. PIA had my trust. You have since eroded it. Not completely, but enough that I am shopping for another VPN. If you want me to sign up again, you must re-earn that trust.
It is also worth meditating on the fact that, unlike this very boring (from a legal and political perspective) user, undoubtedly there is a segment of your user base who are dissidents and journalists, for whom the privacy of their online activities truly is a matter of life and death.
Trust is like respect; it should be earned, not given freely. PIA had my trust. You have since eroded it. Not completely, but enough that I am shopping for another VPN. If you want me to sign up again, you must re-earn that trust.