Yes, Brave's approach is interesting. No, there's no reason to think that Google will have a problem finding other ways to fund services that people like and use. They already charge people for Docs, Gmail, and YouTube. Search is funded by non-display ads, which most ad blockers don't bother with because their relevance means people like them.
The idea that "you know" what would happen if, overnight, everyone started using ublock origin, is silly. What part of Google's revenue comes, indirectly, from "display ads"? I have no idea.
I think it's safe to say that there would be repercussions if everyone started blocking ads. Maybe Google isn't the best example but there are websites that block my access because I have an ad blocker. They aren't doing that for no reason.
Nothing happens overnight, so I'm not seeing the relevance.
What I am sure of is that the economy generally as well as most companies specifically display a long history of being able to adapt to changing business conditions. If you want to claim they will suddenly lose that resilience in the face of continued rise of ad blocking, you have to prove it.
Yes, some places are currently dependent on ads. If ads continue to decline as a revenue source (something they've been doing for years even without ad blocking) then those companies will either find new revenue sources or go out of business.
Since companies do both those things all the time without disaster, and since ad-only companies are a small portion of the total web, I maintain that the notion that "the web as we know it would collapse" is absurd drama. It is not an actual risk.
