This is also a double-edged sword, if the experience is horrible, you can be sure none of their classmates will apply to you or even their school if you blew it exceptionally.
> Even though only about one in three applicants who make it to the in-person interview stage passes all our interviews, it’s really important that the ones that do pass have a positive experience. Even the ones that don’t make it go back to campus thinking we’re a classy employer and tell all their friends how much fun they had staying in a luxury hotel in the Big Apple, which makes their friends apply for an internship the next summer, if only for the chance at the trip.
This is also a double-edged sword, if the experience is horrible, you can be sure none of their classmates will apply to you or even their school if you blew it exceptionally.
There is an article by Joel Spolsky about Hiring great engineers that touches on this point also: https://www.joelonsoftware.com/2006/09/06/finding-great-deve...
> Even though only about one in three applicants who make it to the in-person interview stage passes all our interviews, it’s really important that the ones that do pass have a positive experience. Even the ones that don’t make it go back to campus thinking we’re a classy employer and tell all their friends how much fun they had staying in a luxury hotel in the Big Apple, which makes their friends apply for an internship the next summer, if only for the chance at the trip.