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I was surprised at how the idea of a lifestyle business seemed so new and unusual to Andrew Mixergy. As someone with a business that's focused much more on lifestyle and positive world impact than money, I've always been confused by how others often don't seem to understand that making as much money as possible just isn't a priority for me.

This interview was an eye-opener for me because of Andrew's reaction rather than because of the interviewee's business philosophy. If it's strange and alien to Andrew Mixergy, no wonder it's strange and alien to plenty of other folks as well.



Yeah, it's funny that the idea of a lifestyle business is alien to Andrew. He probably interacts with hundreds of lifestyle businesses. Nobody opens a Subway or a Radio Shack with the idea that they'll sell it for $100 billion. They just want to make enough money to live comfortably.




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