This type of promotion is a great idea if you run a service that businesspeople pay money for. Especially if said service is tons better than the entrenched Enterprise Thing in its niche.
Roughly 100% of the students you give free licenses to will one day be sitting in a room full of people wearing ties, trying to, for example, get WebEx to work at all so that they can get on with the big call. It's costing them $1000 per minute to have the Director of Finance messing with the computer, and if Bright Kid chimes in saying "why don't we just use this simple conference thing we used in school. It always just works", then you've more than paid for the free license you gave that kid all those years ago.
It costs you nothing to do. It gains you goodwill, marketing, future sales, and a ton of other side benefits. If you sell stuff to businesses, absolutely do this.
Roughly 100% of the students you give free licenses to will one day be sitting in a room full of people wearing ties, trying to, for example, get WebEx to work at all so that they can get on with the big call. It's costing them $1000 per minute to have the Director of Finance messing with the computer, and if Bright Kid chimes in saying "why don't we just use this simple conference thing we used in school. It always just works", then you've more than paid for the free license you gave that kid all those years ago.
It costs you nothing to do. It gains you goodwill, marketing, future sales, and a ton of other side benefits. If you sell stuff to businesses, absolutely do this.