Retailers solve for loss aversion by offering free refunds, no questions asked.
Why wouldn't the same thing work for micropayments?
Click the link, pay $0.10. If you discover the headline was clickbait, or the writing was bad, or for any reason you didn't like it, click the "refund" button.
Yeah, a few people will abuse this and just refund everything. Retailers have solved this problem, too. People with a refund rate more than 2 sigma from the mean don't get refunds on that site anymore.
It's not worth the time. People don't want to make decisions about quantifying if something was worth $0.10 of enjoyment. They'll just go elsewhere to slightly worse but totally (guilt-)free content.
Why wouldn't the same thing work for micropayments?
Click the link, pay $0.10. If you discover the headline was clickbait, or the writing was bad, or for any reason you didn't like it, click the "refund" button.
Yeah, a few people will abuse this and just refund everything. Retailers have solved this problem, too. People with a refund rate more than 2 sigma from the mean don't get refunds on that site anymore.