The steep marketing spend ("more than $15,000") may have something to do with the title/subtitle. Specifically, it doesn't say anything to me at least:
The Heart to Start: Win the Inner War & Let Your Art Shine
This is a book for procrastinators then? For people who doubt themselves? For the timid? Artists only? Start what?
Assuming the book is for me, it's not clear how actionable the advice it contains will be given the lack of specificity.
I would consider re-titling the book with a clear message for a specific group of people. I think it's even possible to A/B test this on Amazon, but I'm not sure.
What process did the author use to choose the title? Control-f on "title" gives no hits.
Compare this with the author's previous book, Design for Hackers. Are you a hacker? Do you need help with design? This book is for you. Sold!
Thanks for the input! I may experiment with the subtitle. I had other strategies in mind with the current one – but that was a whole year ago, and I know much more now.
The Heart to Start: Win the Inner War & Let Your Art Shine
This is a book for procrastinators then? For people who doubt themselves? For the timid? Artists only? Start what?
Assuming the book is for me, it's not clear how actionable the advice it contains will be given the lack of specificity.
I would consider re-titling the book with a clear message for a specific group of people. I think it's even possible to A/B test this on Amazon, but I'm not sure.
What process did the author use to choose the title? Control-f on "title" gives no hits.
Compare this with the author's previous book, Design for Hackers. Are you a hacker? Do you need help with design? This book is for you. Sold!