Has any huge, ultra-successful, ultra-profitable company ever “priced themselves out of the market”? Not for a single product launch or anything, but in a sustained way that seriously damaged the business long-term?
That is why what they ought to know better now. Mind you, they probably do! I think they just worry about the next few quarters. As for the long-term, little personal incentive because "let the next guy or gal deal with that after I've moved on"
But the Mac was NEVER the majority/success the iPhone is today (at least in the US). It was always way behind. And price was a big part of the problem. Performance wasn’t until much later.
Not the Mac, but the Apple II was. When the PC industry began, Apple was king for a few years. Then Commodore overtook them in the home market, and IBM in the workplace.
I'm not sure what you mean about performance? When I switched, I had the impression PCs were outperforming Macs by a long shot. That must have been within a couple years of the Win95 release. I should probably hedge a bit there because my memory might be off. It was a long time ago.
The Apple 2, yes. It wasn’t the cheapest but it was certainly the big player in the US.
Performance: Macs were quite competitive, or even better than PCs for quite a while. It was only later as the Intel juggernaut kept going that Apple started to get steamrolled and had to switch off 68k. They regained the crown for a little while, but even the G3/4/5 were quickly overtaken by Intel.
I can't remember much about specs. Actually I can't even remember if I knew enough back then to interpret specs! Maybe i just thought PCs felt faster or something :)