> Negotiation usually takes place entirely over Instagram direct message, and teens rarely sign formal contracts
This is not always the case, however. There are entire marketing agencies setup for exactly this. We use Social Native [0], which allows us to pay people to post editorialized content.
Very few (if any) people follow the FCC rules [1] that tag the posts as #ad. It is a really shady market; nearly everything in social media marketing is astroturfed like this.
The article doesn't claim that there isn't marketing agencies set up, just that most negotiation is done over DM. And from my impression that's still the case.
This is not always the case, however. There are entire marketing agencies setup for exactly this. We use Social Native [0], which allows us to pay people to post editorialized content.
Very few (if any) people follow the FCC rules [1] that tag the posts as #ad. It is a really shady market; nearly everything in social media marketing is astroturfed like this.
[0] https://www.socialnative.com/
[1] https://www.ftc.gov/news-events/press-releases/2013/03/ftc-s...