Recruit in elementary school? Seriously? How about pay more taxes to provide a better k-12 education so the kids have a baseline on which they can learn the skills they need to succeed in tech.
I believe that is exactly what they mean. They aren't proposing that Google etc. hire 6 year olds, they're proposing that the companies get involved in promoting what they do and how to get there. If these companies spent more of the billions they earn on enhancing education, showing off what they do and getting young kids involved in Tech then we may see a change in representation for these underrepresented groups.
Pay more taxes so kids can "learn" more common core bullshit? Why on earth should the institution of force in our society have a monopoly on funding our schools and legislating what's taught in them? The tacit statism on this forum is just absurd...