This is the part I don’t understand. Why do they go through so much effort to have me binge watch Netflix. It costs them bandwidth, and it makes me go through the quality stuff quicker.
If they instead tried to get me watching just enough to keep the subscription it would be cheaper for them and I would have be more happy with the mean quality of available options
> Why do they go through so much effort to have me binge watch Netflix.
"Focus Area #1: Engagement
Engagement is, hands down, the #1 area that you should be concerned with on social media. It is the catalyst for improvement in all of the other social media KPIs we'll discuss." https://www.impactbnd.com/blog/social-media-kpis
This is just an example. Everybody wants to become Facebook for some reason.
That doesn’t make any sense, getting rid of user reviews makes Netflix streaming less social. Netflix is not social media.
Trying to have people watch just enough to keep subscribing is too hard a needle to thread, it’s easier to encourage as much streaming as possible so people feel like they’re getting something for their money. I’m sure bandwidth is a minor cost compared to licensing and producing content.
Seems to me that licensing and production cost should also go down withe less watching.
It shouldn’t be that hard though. Just keep a reasonably diverse catalog and give people tools to browse it.
Speaking of diverse, now a days I turn to YouTube when I want to watch something interesting. I wonder how much of that type of content they could add to their catalog.
Not specifically the random user generated content, way to much hassle, or “be amazed” crap, they have plenty of that already, but there are a lot high quality channels targeting some niche on the long tail.
What specifically do you watch on YouTube that’s comparable to the movies and scripted series on Netflix? I know YouTube Red has shows like ‘Cobra Kai’ but you seem to be referring to regular YouTube.
The point was to expand and diversify, so not exactly comparable.
But I was thinking of things like PBS spacetime, world science festival, royal institute lectures, and such.
We have a public service VOD-service here that hosts some content of that nature.
Maybe what they mean is to have more links to Netflix on social media. TBH a lot of content I consume comes from links on social media, blogs, etc. - maybe Netflix could up their game there. If they can't make the bot to recommend movies for me maybe they could make people I share interests with do it.
If they instead tried to get me watching just enough to keep the subscription it would be cheaper for them and I would have be more happy with the mean quality of available options