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They announced the iPhone months in advance of its availability. Even the iPod was announced three weeks in advance of its availability date.


> In the end, Apple decided to reveal the iPhone several months ahead of its official June launch because it could not keep the secret any more. Apple has to file with the Federal Communications Commission (FCC) for the permits needed to operate the iPhone, and once those public filings are made, Apple has no control over the release of that information. So, Jobs said, he made the decision to have Apple tell the world about its new phone, rather than the FCC.

Source: http://archive.fortune.com/2007/01/10/commentary/lewis_fortu...


I would guess they were trying to gauge interest so they would know how much to ramp up manufacturing.




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