Would be interesting to know how many guests use roxy and how they team tries to increase that number.

Currently with Alexa, I only use the native app and almost never use third party apps because it's a burden to navigate to and use. There's a lot of value in flipping the model around so that businesses can have control over the native app experience

I'm excited about their platform for hotels and envision an amazing user experiences for the occupants, especially when trying to access room service.

This is a big new open sea of a platform with tons of potential and it sounds like Mr Urban is thinking about it correctly.