I'm not sure where this got off the track, but is anyone trying to convince the general public to use org? ox-hugo is an org package and org is centrally dependent on emacs. If you use emacs org, this is useful, if you don't it's probably not.
But if you do use emacs and org, there's absolutely no question that org is more readable than markdown. It's a bit like comparing Word to plaintext, they are just not the same tool.
EDIT: I guess the article could be interpreted as convincing you to switch to org so that's probably what you mean, but I sort of read it as "if you use emacs, org is better than markdown", which I can't really argue with. But if emacs is a non-starter for some people, I find pandoc is very useful for moving documents back and forth.
But if you do use emacs and org, there's absolutely no question that org is more readable than markdown. It's a bit like comparing Word to plaintext, they are just not the same tool.
EDIT: I guess the article could be interpreted as convincing you to switch to org so that's probably what you mean, but I sort of read it as "if you use emacs, org is better than markdown", which I can't really argue with. But if emacs is a non-starter for some people, I find pandoc is very useful for moving documents back and forth.