This link was more likely to be clicked because it appeared more relevant to the interests of HNers:
- The previous two links were Youtube links. I can't click those during business hours so I rarely notice them. I am guessing that many HNers skip Youtube for similar reasons.
- This submission had a better-targeted title: it led with a feminine name. This is good headline craft, especially if your target audience skews male.
- Smarterware.org sounds like either a typo for HN-regular asmartbear.com or a noncommercial lifehacks site. Again, better targeted than Youtube and more likely (from a "should I click this?" heuristic perspective) to have a writeup and the possibility to research the author.
Edit: Just clicked through and noticed that smarterware.org is Gina Trapani's new shindig. This gives added cachet for lifehack enthusiasts.
- The previous two links were Youtube links. I can't click those during business hours so I rarely notice them. I am guessing that many HNers skip Youtube for similar reasons.
- This submission had a better-targeted title: it led with a feminine name. This is good headline craft, especially if your target audience skews male.
- Smarterware.org sounds like either a typo for HN-regular asmartbear.com or a noncommercial lifehacks site. Again, better targeted than Youtube and more likely (from a "should I click this?" heuristic perspective) to have a writeup and the possibility to research the author.
Edit: Just clicked through and noticed that smarterware.org is Gina Trapani's new shindig. This gives added cachet for lifehack enthusiasts.