I was thinking about the same sentence you highlighted, and I think you're right.
The problem is that it's often bundled with a similar but patently false and demonic idea---that the business and technical sides can be siloed without ill effect. They can't.
Someday someone will write a best-selling business book about how it's valuable for management to have technical expertise, and it'll have some catchy term like the "mangineer" or something.
Some of the better VC firms (eg. a16z, YCombinator) are already putting this in play with their investment decisions, but they would rather profit off it than write a best-selling book. There's a reason why the conventional wisdom in the Valley - at least among firms in the know - is that you need a technical founder who also thoroughly understands the business.
The problem is that it's often bundled with a similar but patently false and demonic idea---that the business and technical sides can be siloed without ill effect. They can't.
Someday someone will write a best-selling business book about how it's valuable for management to have technical expertise, and it'll have some catchy term like the "mangineer" or something.