Apotheker has a vision. His specialty is to steer companies away from the consumer market and to make them enterprise oriented. I have to believe that this was the game plan when he was hired.
This sounds reasonable, and I also think it is better for HP to just sell their hardware to enterprises and add software to create complete appliances, instead of competing with Apple in the consumer market. However, was this really the best exit he could get for Palm in the span of one year? Also, why did they buy Palm? To compete in the enterprise mobile market (which surely will be large) But then, why not sell the Touchpad to enterprises and integrate it with the software from the start? Could be an unbeatable combination. Well, let's see what happens in the next months. I know that some executives from SAP/SAP Business Objects followed him but I haven't seen any big announcement of software offerings.
I have to ask. When a newbie goes to the Appstore looking for video editing software and they see the bad rating, who is actually going to buy the software. Plain and simple, I think that Apple just blew this one.