on one hand they are loosing profit, on the other hand they are gaining on market share. They will probably wait a short while to assess how much they are willing to sacrifice profits for market share
"We will make linux a viable gaming before we increment that number to 3!"
But I totally agree, I still install windows for gaming on my machine, but it looks like that for my purpose of gaming I can stay with Linux (I play mainly older games or indie games).
Core memories for me were my pc builds for the Athlon Thunderbird and later the Athlon 64 FX-60. What an experience it was to fire those machines up and feel the absolutely gigantic performance improvements.