People’s desire to hangout or seek relationship is dropping in countries like China and Japan. First cause is the high cost of living/dating or raising a child. Also they can get low cost entertainment from apps like TikTok or mobile games. A lot of things can be done online that they would rather be alone after a day of hard work
It might also be very helpful to add pricing advantage compared to competitior and emphasize why it is better (could be flat rate compared to usage based, etc)