Reminds me of a SaaS product I was brainstorming some time ago.
Two guys came up with an idea for a niche product they could push to clients using their network. The first and foremost thing they mentioned was the price. It will cost X, charged monthly, we can sell it to Y clients in few first months, and the market depth is Z.
We did a napkin math and started from that.
Why X? Because that was the highest price an average HR dept could pay out of their own pocket without asking higher ups for a sign off.
As Ben Thompson pointed out recently, unlike Google and OpenAI, Meta benefits from open source AI taking off because that makes everyone better content creators, which accrues further value to their social media platforms.
If Meta stands to benefit from open source AI taking off, why are its models CC-BY-NC 4.0 instead of open source?
EDIT: On reflection, you can probably extend the content creation argument to say that noncommercial tools enabling that without enabling commercial competition, to the extent that some of the models will be integrated into Meta products, is the best of all worlds for Meta, so the basic argument works even without open source in the strict sense.