The problem is that most Youtuber/Patreon/Twitch creators are extremely lazy when it comes to merchandise and just clicks a couple of buttons to spin up some template logo t-shirts on BigCartel or someplace.
Looking at merch from the music world, I believe there's a market for would pay for merch that's thoughtful and creative like a mini-book, custom playing cards or posters that do a deep dive on something that streamer is interested in.
> Looking at merch from the music world, I believe there's a market for would pay for merch that's thoughtful and creative like a mini-book, custom playing cards or posters that do a deep dive on something that streamer is interested in.
Maybe so, but all of that stuff is expensive to produce and create, music has big publishing companies that build this stuff.